Camellias Dream Made To Stay
Projection and reach
In the approach of this strategy, we never had the priority of selling and we obtained a double sale. we design the campaign so that users know the brand and at least know that we exist. This is something that initially is not achieved in Google search campaigns because in these campaigns the User looks for what he needs and chooses the one that knows.
What we did was put a percentage of the budget on social networks so that they know us and see the concept and values of the company. Subsequently, we have had exponential growth in lead nuturing from 120 to 1500 in less than 60 days with income from customer programs through word of mouth and direct purchase at points of sale.
By the middle of this year we estimate the growth in sales by part of marketing programs through Shopify.